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UTOMO, P., & SUTRISNO, T. F. C. W. (2021). What Influences the Online Purchasing of Electrical Equipment Products?. KnE Social Sciences, 5(5), 143–156. https://doi.org/10.18502/kss.v5i5.8805

https://doi.org/10.18502/kss.v5i5.8805

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authors

  • Priyo UTOMO

    Priyo UTOMO

    Sekolah Tinggi Ilmu Ekonomi Pemuda, Indonesia
  • Timotius F. C. W. SUTRISNO

    Timotius F. C. W. SUTRISNO

    Universitas Ciputra Surabaya, Indonesia

Published Date

  • Mar 22, 2021

What Influences the Online Purchasing of Electrical Equipment Products?

KnE Social Sciences / 7th International Conference on Entrepreneurship (7th ICOEN) / Pages 143–156

Abstract

The purpose of this research was to examine the influence of e-trust, risk perception and company reputation on purchasing decisions. This was quantitative research, using the SEM data analysis method assisted by AMOS software. Data collection was done by distributing an e-questionnaire (a google form); 270 responses were obtained. Participants were consumers who had already purchased electrical equipment online in Denpasar and Surabaya. E-trust, risk perception and company reputation significantly influenced purchasing decisions.


Keywords: E-trust, risk perception, company reputation, purchase decision

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