Improving Employees’ Performance in Citra Mandiri Mobil
Abstract
The purpose of this research was to describe the methods that can improve employee performance in the Citra Mandiri Mobil company. This research used qualitative methods by interviewing participants, namely employees of Citra Mandiri Mobil, automotive entrepreneurs, and the owner of Citra Mandiri Mobil. The results of this study found that efforts to improve employee performance can be done in several ways, including: (1) increasing employee motivation; (2) meeting employees’ expectations to improve their performance; (3) improving employees’ knowledge and skills; (4) creating a comfortable work climate; (5) increasing the role and support of leaders to overcome work problems faced by employees; and (6) rewarding employees with achievements and using more persuasive punishment for employees. Furthermore, the formation of a marketing team led by seniors, providing facilities such as vehicles, give a loan to employees who excel, starting periodic briefings, using the “Employee of the Month” approach to reward employees, and using a more persuasive approach when employees commit violations, are some tangible forms of efforts to improve the performance of Citra Mandiri Mobil employees.
Keywords: performance management, employee performance, marketing
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