Problem and Solution Models for Halal Tourism Development in West Java
Abstract
In 2018 the central government strove for the provinces of West Java to be certified as Halal tourism areas at the international level. To achieve these targets, they required a development model for halal tourism in West Java. The purpose of this study is to explore the development of halal tourism in West Java by using problem and solution models. The method used is a mixture of qualitative and quantitative research using the Analytical Networking Process (ANP). The results of this study indicate that halal tourism in West Java faces a number of problems, which can broadly be grouped in the following categories: Government; Society; Hotels, Travel, and Halal Food. The main problem from the aspect of government is the rules of implementation, from the aspect of society is knowledge, and from the aspect of hotels, travel, and halal food is halal food. The solution to the problem of developing halal tourism in West Java is divided into 3 solutions. The main solution from the aspect of government is infrastructure, from the aspect of society is knowledge, and from the aspect of hotels, travel, and halal food is halal food.
Keywords: halal, tourism, West Java
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